ISBN0131485237

Obviously this was written with the consumer in mind. Such a tiny book, but still packs the punch for stategy in management planning on all levels. Industry examples well written

My professor recommended this book, for our Strategic Management class, and although is not a huge book it has just the right info you need.

Business executives, like many professionals, are wary of all the garbage that poses as valid information. They need to cut through the noise to get the real meat, and they don't have a lot of time to wade through extraneous space-filling material that does not contribute to what they need to know.

The authors get right into content. They concisely but comprehensively, step-by-step, explain the strategic management process and techniques. No wasted time here. While based on rigorous research, the writing is succinct and thus making it a useful book for the busy executive who needs a comprehensive, useful and practical textbook to guide him/her in strategic decision making. It's a good business approach.

Short book, but to the point. Easy to read. Good data summaries, good ideas applicable to the modern work world and management. Nice focus on assessment and creation of solutions for both non-profit and for-profit entities.

This book was short but packed a heavy punch. It was a very help SHPR studying tool.